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How To Manage Your Ecommerce Business Like A Video Game

We’ve all spent an hour or seven engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and retain customers. From A/B testing to extensive data analytics, Cathy Beaupain (GrowCommerce 2017 speaker and Dermstore President) breaks down what retailers can learn from pro gamers. This is the full interview, which was published in Forbes by GrowCommerce’s...

The Secrets to Profitably Acquiring Customers on Facebook

We were thrilled to have Emily Hickey host a conversion-focused breakout session at this year’s GrowCommerce. If you missed the conference, have no fear! We interviewed Emily to ensure her insightful and impactful advice is captured for all retailers looking to up their acquisition game. This is the full interview, which was originally condensed and published in Forbes by GrowCommerce’s Veronika Sonsev. If this just isn’t enough and you want...

GrowCommerce is Changing the Ratio of Women Speakers

Tech isn’t immune to the diversity issue. In recent years, the industry has endured a huge outcry about its underrepresentation of women in leadership roles and as speakers at tech conferences. Based on a 2015 study conducted by Startups + Venture Capital, women represent only ~25% speakers of tech conferences speakers — this is a huge problem, one that GrowCommerce is committed to addressing. We believe visibility gives rise to...

GrowCommerce Named to List of Must-Attend Digital Marketing Conferences

Digital marketing is an industry that is ever-changing, and keeping up with the latest trends is essential to any online business’ success. The travel experts at Canada’s leading online global travel agency, FlightNetwork.com, know that many of their customers are booking flights, renting vehicles, and reserving hotel rooms for business trips and marketing conferences. That’s why they set out to locate the marketing conferences that are guaranteed to stand above...

The AI Assault on Retail

At GrowCommerce, we spend a lot of time thinking about marketing trends that will transform retail and require news ways of engaging the customer. When we look out into the horizon, one trend driving disruption is the use of AI technology to automate customer interactions. Because of the importance of this technology, we asked Jon Nordmark, co-founder and CEO of Iterate.ai, to share his thoughts in this blog post and...

Miki Berardelli On Building A Brand From The Ground Up

We’re excited to have Miki Berardelli keynote this year’s GrowCommerce. Miki is a retail industry veteran who built her career at retailers like Ralph Lauren, Tory Burch and Chicos. Now, she’s taking on a new challenge by building a new kid brand from the ground up. This article, which was originally published in Forbes by GrowCommerce’s Veronika Sonsev, shares some of the lessons Miki has learned so far. If this...

GrowCommerce is Back for 2017

Stills from GrowCommerce 2016, a retailer solutions based conference in New York City.  Here at GrowCommerce, the retail summit for mastering digital acquisition and retention, we’ve been working hard to make this year’s conference the best one yet. With an updated format and a new advisory board we’re excited for July 20th to roll around. Like in 2016, industry veterans and connectors Scott Silverman, Allan Dick and Veronika Sonsev are running the this year’s GrowCommerce. Together, they have 50 combined years of...