We’ve all spent an hour or seven engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and retain customers. From A/B testing to extensive data analytics, Cathy Beaupain...
Loyalty is Mobile, Mobile is Loyalty: The 4 Key Steps to Winning the Mobile Moment
3:35pm – 3:55pm (20mins)