Wednesday, July 27, 2016
  • 8:00am - 9:00am Breakfast
  • 9:00am - 9:05am Opening Remarks
Marketing Trends that Matter
  • 9:05am - 9:25am CMO Talk: When to Lead and When to Follow view
  • 9:25am - 9:45am Fireside Chat on Proximity Marketing view
  • 9:45am - 10:15am Connecting the Dots Between Offline and Online view
  • 10:15am - 10:20am Break
  • 10:20am - 10:50am To Sell or Not to Sell on Amazon? Competing in an Amazon Centric World view
  • 10:50am - 11:20am Going Beyond Direct Response: Strategies for Content, Influencer and Partnership Marketing view
  • 11:20am - 11:35am How Fast-Growing E-Commerce Brands Are Driving Sales with Social view
  • 11:35am - 12:05pm Live Case Study Analysis: Getting the Most from Your Marketing Spend view
  • 12:05pm - 1:45pm Networking Lunch / Exhibits Open
Disruptive Forces to Watch
  • 1:50pm - 2:20pm Finding High Quality Users in the Moments That Matter view
  • 2:20pm - 2:40pm Think Like a Startup: How to Instill a Startup Culture in a Traditional Brand view
  • 2:40pm - 2:55pm Case Study — Shopping Apps: A Deep Dive into Mobile User Acquisition Trends & Benchmarks view
  • 3:00pm - 3:30pm Marketing to Millennials: Getting the Attention of the Next Generation view
  • 3:30pm - 3:35pm Break
  • 3:35pm - 4:00pm Big Data: Should you Believe the Hype and Make the Investment? view
  • 4:00pm - 4:30pm Distributed Commerce: The Impact of Messaging, Social Buy Buttons and Shopping Apps view
  • 4:30pm - 5:00pm Roundtables: Does it Really Work and How?
  • 5:00pm - 6:00pm Closing Reception / Exhibits Open

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